The Football Archetype Workhorse by JAX Branding
The Football Archetype Leader by JAX Branding
The Football Archetype Maestro by JAX Branding
The Football Archetype Legend by JAX Branding
The Football Archetypes Quiz by JAX Branding


Take the 3-min Quiz to Discover How to Use Your Brand to Drive More Sales and Build a Loyal Client Base.




JAX Branding Process - Your Story

1. Brand Strategy

Football is a game of strategy. And so is branding.

Your football archetype is an essential element of your brand strategy because it tells you how to talk to your followers. It will help you figure out how to stand out from the crowd and what your clients need from you—and why they need it.

JAX Branding Process - StyleBoarding

2. Visual Identity

Choosing your visual elements is an important first step in creating a design that communicates what your brand stands for. 

After completing the quiz, we will send you an inspiration kit to help you make better design decisions.

JAX Branding Process - Promo

3. Business Success

We will show you various examples of companies that have successfully used their archetypes to produce incredible results.

Your football brand archetype ensures that your team is working together to achieve the same goal.

100% Satisfaction

We believe that by knowing your football archetype, you’ll be able to better understand how to build a strong brand, which will lead to success off the pitch.

We want you to feel 100% satisfied with your experience, so if you didn’t get the results you were hoping for, please get in touch.

Questions & Answers

To get your brand in front of more people, you have to get comfortable with talking about it. The Football Archetypes quiz (take it, it’s FREE) will help you define your brand voice. It's crucial that when you talk about your business, it moves people, trigger reactions, and start conversations. The biggest companies spend a lot of time figuring out how to communicate their value and penetrate the market. It's not always the cheapest, the most efficient, or the prettiest offer that wins. What wins is what people cannot ignore.

The best way of testing your offering doesn't cost you anything. It can be something as simple as a social media post. If you can create enough traction on your post, it will help you create a successful ad campaign.

Let's take a football example. If you're a football club, marketing would be asking a new player to join your team and putting all the best tools and systems in place to make the deal happen. Branding, however, is everything that makes your club an attractive option to choose. From defining the club's vision, atmosphere, philosophy, and online/offline presence to how other players and staff are treated day in day out, the club’s ‘brand’ will help a player connect. They’ll feel, in their gut, like it’s the right move to make.

The best agency to choose depends on who you are, where you are in your journey, and what do you want to achieve. Forget about excellent designs at first; it’s far more important to work with people who truly understand you. JAX Branding only works with football people who happen to plan and run their own business, although we have taken on projects that positively impact the world in the past. If you're an active or former footballer, we are meant to work together. We are so confident in our services that we offer a 14-day money-back guarantee. If you feel that we didn't understand your needs or meet your expectations, we'll give you your money back. That has literally never happened.

If you're reading this, it's evident that you're passionate about what you do, and if that's the case, nobody else would know your sector better than yourself. Any market can feel saturated, yet still, some companies absolutely crush the competition. Why? Because what they do is slightly different than the business next door. That's what will essentially make your business a success - differentiation. Two indicators measure an excellent business idea. Firstly, once people hear about the idea they ask something like ‘why does this not exist yet?’ And secondly, they’ll think ‘someone else is doing it … but not like this!’

When you want to start your own business, you have tons of ideas about what products or services you will sell, where you will get jobs, and what a great project this will be.

Unfortunately, many athletes get discouraged by the legal and administrative side of running a business. It seems like a lot of effort.

The truth is, it is not as complicated as people think, although the wrong business structure may later have consequences. The first thing to do is to answer the question of whether you want to be a limited company, charity, or self-employed.

Companies can be set up within 24 hours. You just need:

A company Name

A registered Office

The director’s name, address, occupation, nationality, and date of birth

By having no bullshit policy. People buy from people they trust and can smell a lack of authenticity. Successful brands stand for a mission that is important to them. When people can relate to their values, they're happy to be within their ecosystem. Building communities is the true power of a brand.

From a purely scientific point of view, everyone has a completely different DNA code. On top of that, no one ever, in the history of humanity, has lived a day in life the same way you did. If you add your upbringing and your life experiences to this, you'll have a mix of something really unique. There is no way to duplicate who you are. Even when you take setting up a business, there is no chance that someone else started the same way you did. Yes, there are similarities. Many entrepreneurs might make the same mistakes or good/bad decisions, but their stories are completely different. How you tell those stories makes all the difference.

Stats are not your friend. About 90% of startups across all industries fail. 10% of startups fail within the first year. 70% of startups fail during years two through five.

It doesn't mean this will happen to you.

It means these businesses tried to solve the wrong or a non-existing problem, didn't listen to their customers or ignored business principles. When running a company, there are many moving parts. The only way to uncover them is to give it a go.

You’re welcome to contact us anytime to support you in beginning your journey. Remember, the initial consultation will always be free and if you decide to work with us, you have a 14-days money-back guarantee if you feel we didn’t meet the requirements of the project.

The truth is, you don't. Having a solid brand only means that your product or service will be recognisable and stand out in the overcrowded market. It will give your business operations character, confidence, and quality to be truly unique. But you can easily compete in the market on a quantity basis and serve people who don't care what your product or service look like, what it stands for and what impact it makes, as long as it does the job. You can easily run a business without a brand; you'll just leave a lot of money on the table that could easily be grasped.

JAX Branding - Creative Studio Manchester - Brand Strategy + Design for Football Industry