All recent blog posts are published on this site with a focus on helping Footballers build their own brands.
When Ryan Reynolds and Rob McElhenney took over National League side Wrexham AFC, they gave the club more than just a financial boost… Brand ‘personality’
When Gary and Phil Neville, Nicky Butt, Paul Scholes and Ryan Giggs took over Manchester-based side Salford City in 2014. The club was given a
Billy Wingrove and Jeremy Lynch have accumulated some 2.5 billion views on YouTube as the F2 Freestylers. But how did they make their football into
How are footballers making a difference to ordinary peoples’ lives, away from entertaining on the pitch? The number of footballers making a difference to the
As they reach their thirties, it’s common to see footballers preparing for the future off the pitch. Whilst the media may only report on ‘bigger
Now more than ever, footballers are creating charities to give some of their wealth to those less fortunate, and to use their reputation to make
We often forget that footballers – many of them multi-millionaires ‘living the dream’ – are human. So, in business, how do we ensure that we
The money in English football is astronomical; there’s no getting away from that fact. But how sustainable really is running a football club in the
AirBnB are one of the world’s largest real estate industry companies, without owning any property. Offering a home away from home, AirBnB’s rebrand in 2014
Manchester United’s young striker, Marcus Rashford is leading the way on and off the pitch; a reading club the latest of his charitable initiatives. Marcus
