Whether you are a player, agent, stakeholder or supporter, you already have a brand. Now it's time to take the next step and get personal with your brand.
Every brand needs a purpose. It's time to discover yours.
From strategy to launch, JAX Branding helps you build a brand that matters.
Our workshops are designed to help you understand your brand on a deeper level. We work with you to identify what distinguishes you from your competitors, why consumers should care, and communicate how they can connect with you.
We can help you craft a plan that leads you to the right clients, promotes your company's mission (what makes it special), and helps you build long-term relationships with your customers.
We know that the road to a successful business can be complicated and overwhelming. We've been there. That's why we do what we do: to make the journey easier for you and help you reach your goals faster.
In addition to helping you attract new customers, we ensure that new customers are presented with a unified vision of your brand across all touch points. Our team works side-by-side with you to create and implement a strategic approach that makes you look good, and your brand look even better.
We love helping our clients make their mark with a logo that represents who they are, what they stand for, and - most importantly - communicates the value of their business.
We know what it takes to build a website that is professional yet engaging and exciting. Once we complete the Brand Workshop and understand your business inside and out, we ensure that your website reflects the personality of the people who make it great - you!
Ever wonder what makes a brand great? No matter what your level, you will walk away with a system, a process and a strategy to improve your personal brand.
Fill out the form below to kick-off a conversation about your personal branding project.
How will I get my brand in front of people?
To get your brand in front of more people, you have to get comfortable with talking about it. The Football Archetypes quiz (take it, it’s FREE) will help you define your brand voice. It's crucial that when you talk about your business, it moves people, trigger reactions, and start conversations. The biggest companies spend a lot of time figuring out how to communicate their value and penetrate the market. It's not always the cheapest, the most efficient, or the prettiest offer that wins. What wins is what people cannot ignore.
The best way of testing your offering doesn't cost you anything. It can be something as simple as a social media post. If you can create enough traction on your post, it will help you create a successful ad campaign.
What is marketing? What actually is branding?
Let's take a football example. If you're a football club, marketing would be asking a new player to join your team and putting all the best tools and systems in place to make the deal happen. Branding, however, is everything that makes your club an attractive option to choose. From defining the club's vision, atmosphere, philosophy, and online/offline presence to how other players and staff are treated day in day out, the club’s ‘brand’ will help a player connect. They’ll feel, in their gut, like it’s the right move to make.
Who is the best agency to go with?
The best agency to choose depends on who you are, where you are in your journey, and what do you want to achieve. Forget about excellent designs at first; it’s far more important to work with people who truly understand you. JAX Branding only works with football people who happen to plan and run their own business, although we have taken on projects that positively impact the world in the past. If you're an active or former footballer, we are meant to work together. We are so confident in our services that we offer a 14-day money-back guarantee. If you feel that we didn't understand your needs or meet your expectations, we'll give you your money back. That has literally never happened.
Is my sector saturated? Is my idea any good?
If you're reading this, it's evident that you're passionate about what you do, and if that's the case, nobody else would know your sector better than yourself. Any market can feel saturated, yet still, some companies absolutely crush the competition. Why? Because what they do is slightly different than the business next door. That's what will essentially make your business a success - differentiation. Two indicators measure an excellent business idea. Firstly, once people hear about the idea they ask something like ‘why does this not exist yet?’ And secondly, they’ll think ‘someone else is doing it … but not like this!’
Where do I start? How do I literally 'set up a business'?
When you want to start your own business, you have tons of ideas about what products or services you will sell, where you will get jobs, and what a great project this will be.
Unfortunately, many athletes get discouraged by the legal and administrative side of running a business. It seems like a lot of effort.
The truth is, it is not as complicated as people think, although the wrong business structure may later have consequences. The first thing to do is to answer the question of whether you want to be a limited company, charity, or self-employed.
Companies can be set up within 24 hours. You just need:
A company Name
A registered Office
The director’s name, address, occupation, nationality, and date of birth
How can I make my brand not sound like bullshit?
By having no bullshit policy. People buy from people they trust and can smell a lack of authenticity. Successful brands stand for a mission that is important to them. When people can relate to their values, they're happy to be within their ecosystem. Building communities is the true power of a brand.
How do I know if my business really unique?
From a purely scientific point of view, everyone has a completely different DNA code. On top of that, no one ever, in the history of humanity, has lived a day in life the same way you did. If you add your upbringing and your life experiences to this, you'll have a mix of something really unique. There is no way to duplicate who you are. Even when you take setting up a business, there is no chance that someone else started the same way you did. Yes, there are similarities. Many entrepreneurs might make the same mistakes or good/bad decisions, but their stories are completely different. How you tell those stories makes all the difference.
Am I likely to fail? Is this worth my money?
Stats are not your friend. About 90% of startups across all industries fail. 10% of startups fail within the first year. 70% of startups fail during years two through five.
It doesn't mean this will happen to you.
It means these businesses tried to solve the wrong or a non-existing problem, didn't listen to their customers or ignored business principles. When running a company, there are many moving parts. The only way to uncover them is to give it a go.
You’re welcome to contact us anytime to support you in beginning your journey. Remember, the initial consultation will always be free and if you decide to work with us, you have a 14-days money-back guarantee if you feel we didn’t meet the requirements of the project.
Why do I need a brand?
The truth is, you don't. Having a solid brand only means that your product or service will be recognisable and stand out in the overcrowded market. It will give your business operations character, confidence, and quality to be truly unique. But you can easily compete in the market on a quantity basis and serve people who don't care what your product or service look like, what it stands for and what impact it makes, as long as it does the job. You can easily run a business without a brand; you'll just leave a lot of money on the table that could easily be grasped.