We help football people determine the strategy and direction of their own brands, giving them clarity, confidence and peace of mind.

Building a brand is a process, and it’s a process that we want to walk with you.

Brand Workshops

Our brand workshops are designed to help you gain a deeper understanding of being an entrepreneur. We'll help you discover the soul of your business by brainstorming how to communicate your brand story.

You'll walk away from our workshop with:

• A clear image of who your customers are and what they want to see from you

• A stronger grasp of your unique value proposition and your competitive advantage

• How to voice the core values that drive your company

• A step-by-step action plan to achieve your goals

Creative Strategy

We believe that the success of your business is born out of brand clarity and consistency. So, we work to help you craft clear, consistent messages across every channel.

We do this by putting people at the centre of your branding and marketing efforts. Because, let's be honest, your customers are at the heart of everything you do. In many ways, they are your business.

A well-planned and well-executed strategy is an invaluable part of your company's growth, and we’re here to help you succeed in developing a strong, unique vision for your business.

Business Consultancy

We help footballers define their next great business venture - whether that's a new product, a new market to break into, or a new way to promote an existing product or service. We also help re-brand companies who are in need of an image makeover.

Also, we help clients increase their revenue. By looking at their current products and services, we can find ways to make more money per sale by optimising their offerings or finding ways to market their existing products and services effectively.

In short: if you want your business to be better, we can help you get there.

Our first step is always a free consultation, where we'll get to know you and your goals. From there, we'll put together a custom plan that will include a brand workshop (2x 90minutes session that we call a home and away game) and a handful of one-on-one sessions where we'll work with you on whatever your most pressing needs are. This could be branding, creative strategy, website content, art direction, or more.

Brand Identity Systems

A brand identity system is exactly what it sounds like - a system that's used to identify your brand. It includes all of the elements that make up your visual identity, such as your logo design, colour palette, typography, imagery style and iconography.

A brand identity system also outlines the ‘personality’ of your brand - the words and phrases you use to describe yourself and the voice you speak to customers in. Your tone should be consistent throughout all of your customer-facing touchpoints.

The goal of designing a strong brand identity system is to make your business memorable and trustworthy in a crowded marketplace. When you have a well-defined brand identity, you’ll stick in people’s mind. Today more than ever, this is critical when a consumer has to choose between similar products and services.

Logo Design

Logo design is our speciality. We believe in logos that make an impression, whether they're traditional and elegant, progressive and edgy, or contemporary and bold.

We know that your business is unique and that the needs of your business are different from those of the next one. That's why we take the time to get to know you and what makes you special before creating a custom made, carefully crafted design.

We'll work with you to create a logo that represents your brand, fits your aesthetic, and conveys your message in a way that speaks clearly and directly to the people you serve.

Our goal is to create a logo that you love, your customers love, and the market loves.

Web Design

Websites are the windows to your world.

If you've ever bought a house and had an incredible view out of the window, you'd want that view to be visible from every room of the house. The same principle applies to your website design.

Your website should have consistent navigation, layout and branding in all areas across both desktop and mobile.

A website layout is often referred to as 'the grid' - it organises your content so it's easy for visitors to scan through your site and find what they're looking for quickly.

Your branding is the overall look and feel of your company - the colour palette, font choices and visual style that will be portrayed across all touch points.

When we design websites, we make sure they're helping your business achieve its goals. When you work with us, we'll collaborate with you to make sure it’s done right, through:

• Creative Strategy: Learn about your business' goals, target audience, and brand voice

• Design and Testing: Prototype screens for optimal experiences according to best practices

• Development: Build out the site in accordance with requirements


JAX Branding - Creative Studio Manchester - Brand Strategy + Design for Football Industry