FOOTBALL LEADERSHIP: LESSONS FROM THE 5 MOST LEGENDARY CLUB CAPTAINS
Some of the most respected players to play the beautiful game
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Some of the most respected players to play the beautiful game
There are four key principles of brand authenticity:
1. Continuity – a brand being faithful to itself
2. Credibility – true to its consumers
3. Integrity – motivated by caring and responsibility
4. Symbolism – support consumers in being true to themselves
Billy Wingrove and Jeremy Lynch have accumulated some 2.5 billion views