BRANDING A FOOTBALL CHARITY
Branding a football charity may seem daunting, but it’s important to get right. If you’re a footballer branding a charity, read this guide.
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Branding a football charity may seem daunting, but it’s important to get right. If you’re a footballer branding a charity, read this guide.
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Michael Essien was brought up in an impoverished area of Ghana called Awutu Breku. During his childhood, Essien was afflicted with malaria; another part of his upbringing that would influence his charitable ventures in the future. Life in Awutu Breku was basic. So when launched the Michael Essien foundation in 2009, he returned to the town to great admiration.
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