PROFITABLE BRANDING: WHY MONEY MATTERS IN FOOTBALL BUSINESS
Money is a concept that we sometimes avoid talking about in creative worlds. Here’s why profitable branding matters.
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Money is a concept that we sometimes avoid talking about in creative worlds. Here’s why profitable branding matters.
Success and football are synonymous for many people. But when a
A cohesive brand vision is an important part of allowing growth in any brand. In this area, we can learn from football.
A brand’s customer service is one of the easiest – and cheapest – ways to improve customer loyalty and grow. Here’s what you need to know.
There are four key principles of brand authenticity:
1. Continuity – a brand being faithful to itself
2. Credibility – true to its consumers
3. Integrity – motivated by caring and responsibility
4. Symbolism – support consumers in being true to themselves
Branding emotions is a key concept in football business. Why are football clubs such powerful brands, and how do they create connections?
In an industry flooded with money, how can football brands ensure
The best businesses have the boldest brands. Here are seven footballing
Cristiano Ronaldo has recently completed his legendary transfer back to Manchester
JAX Branding’s blog post on the origins of the most iconic sports brands of all time.