BRANDING A FOOTBALL CHARITY
Branding a football charity may seem daunting, but it’s important to get right. If you’re a footballer branding a charity, read this guide.
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Branding a football charity may seem daunting, but it’s important to get right. If you’re a footballer branding a charity, read this guide.
There are four key principles of brand authenticity:
1. Continuity – a brand being faithful to itself
2. Credibility – true to its consumers
3. Integrity – motivated by caring and responsibility
4. Symbolism – support consumers in being true to themselves
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